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Privacy Policy

How we collect, use, and protect your personal information

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Last Updated: December 2024

Cardiff Local SEO ("we," "us," or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.cardifflocalseo.co.uk or use our services.

1. Who We Are

Cardiff Local SEO is a local SEO agency registered in England and Wales. We are the data controller responsible for your personal data.

  • Company Name: Cardiff Local SEO
  • Registered Address: 1 Capital Quarter, Tyndall Street, Cardiff, CF10 4BQ
  • Email: [email protected]
  • Phone: 07366 196 466

2. Information We Collect

We may collect and process the following types of personal data:

Information You Provide to Us:
  • Name, email address, phone number, and business name when you contact us or request a quote
  • Business information including website URL, industry, and service areas
  • Payment information when you purchase our services
  • Any other information you choose to provide in correspondence with us
Information Collected Automatically:
  • IP address and browser type
  • Pages visited and time spent on our website
  • Referring website or source
  • Device information and operating system
  • Location data (general geographic area)

3. How We Use Your Information

We use your personal data for the following purposes:

  • To provide and deliver our SEO and digital marketing services
  • To respond to your enquiries and communicate with you
  • To send you marketing communications (with your consent)
  • To improve our website and services
  • To comply with legal obligations
  • To protect our rights and prevent fraud

4. Legal Basis for Processing

We process your personal data based on the following legal grounds under GDPR:

  • Contract: Processing necessary to perform our contract with you
  • Consent: Where you have given clear consent for marketing communications
  • Legitimate Interests: Processing necessary for our legitimate business interests
  • Legal Obligation: Processing necessary to comply with the law

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and understand where our visitors come from.

Types of Cookies We Use:
  • Essential Cookies: Required for the website to function properly
  • Analytics Cookies: Help us understand how visitors interact with our website (Google Analytics)
  • Marketing Cookies: Used to track visitors and display relevant ads

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.

6. Data Sharing and Disclosure

We may share your personal data with:

  • Service Providers: Third-party vendors who assist us in delivering our services (e.g., hosting providers, payment processors)
  • Analytics Partners: Google Analytics and similar tools for website analysis
  • Legal Requirements: When required by law or to protect our rights

We do not sell your personal data to third parties.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

  • Client data: For the duration of our business relationship plus 6 years for legal and accounting purposes
  • Marketing contacts: Until you unsubscribe or request deletion
  • Website analytics: Up to 26 months

8. Your Rights Under GDPR

Under UK GDPR, you have the following rights:

  • Right of Access: Request a copy of your personal data
  • Right to Rectification: Request correction of inaccurate data
  • Right to Erasure: Request deletion of your data ("right to be forgotten")
  • Right to Restrict Processing: Request limitation on how we use your data
  • Right to Data Portability: Request transfer of your data to another provider
  • Right to Object: Object to processing based on legitimate interests or direct marketing
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at [email protected].

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • SSL encryption for data transmission
  • Secure hosting with reputable providers
  • Regular security assessments
  • Access controls and authentication procedures

10. International Data Transfers

Some of our service providers may be located outside the UK/EEA. When we transfer personal data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any website you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

14. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):